Beauty Tech:
Augmented Beauty
Want tailor-made beauty? The cosmetics industry is leveraging technology for ever more personalized and immersive beauty experiences. Artificial intelligence, augmented reality, and customized beauty diagnostics are revolutionizing the sector. Welcome to the era of Beauty Tech.
Innovation: The Engine of Growth
Technology has transformed the consumer purchasing journey, multiplying possible interactions. Faced with a plethora of options, 70% of consumers feel overwhelmed and struggle to find the right beauty products. To meet this demand for personalization, cosmetics companies are investing heavily in R&D, representing more than 2% of their sales in France. There are 150 cosmetics start-ups in France, representing 1% of the ecosystem. Grouped within the Cosmetic Valley, they are developing chemical and digital innovations.
L'Oréal: A Pioneer
in Beauty Tech
For over 10 years, L'Oréal has been at the forefront of the digital revolution. With the world's richest beauty database (17,300 terabytes of data!), the group offers personalized and inclusive beauty experiences through more than 800 digital services, used 110 million times in 2024 by 33 brands in 66 countries.
+800
digital services, used +110 million times across 66 countries and 33 brands in 2024
Responsible Commitment
As the fourth largest advertiser worldwide, L'Oréal is committed to responsible consumption. The group collaborates with IMPACT+ to measure and reduce the carbon footprint of its digital activities and has established a value charter for beauty influencers. In China, L'Oréal and Alibaba launched the first digital circular economy for the beauty sector.
Inclusivity at the Heart of Innovation
L'Oréal creates inclusive, inspiring, and respectful beauty experiences, prioritizing sustainability, safety, and quality. For example, Lancôme launched Hapta, a smart makeup applicator for people with reduced mobility. And Yves Saint Laurent offers "Rouge Sur Mesure by Perso", a device that allows the creation of thousands of personalized lipstick shades. Hyper-personalized, inclusive, and responsible, thanks to a winning combination of science, technology, and creativity, L'Oréal is shaping the beauty of the future.
Dubey
L'Oréal Groupe
Asmita
Dubey
Chief Digital & Marketing Officer
L'Oréal Groupe
Our mission is to drive unparalleled consumer engagement with beauty, for our billions of prospects and consumers. Digital & Technology are further fueling beauty demand, through access to conversations, education, personalized experiences and entertainment in the beauty consumer journey. We are augmenting marketing for our 37 global brands, with both ‘math & magic’, to make a relevant place in culture.
This is not a beauty podcast
A new podcast from L’Oréal Groupe and New York Times explores the essential role beauty plays in the human experience. Across six episodes, hear about the hidden role beauty plays in sports, technology, business, science, health and politics, interviewing individuals from around the world.
The Technology of Beauty
The human pursuit of beauty is an everlasting quest, according to Blanca Juti, chief Corporate Affairs & Engagement officer at L’Oréal. “From Homo erectus to augmented beauty,” she says, “this quest is constantly evolving, crossing borders, generations and traditional notions. Technology will play a vital role in this evolution, empowering us and fueling our desire for personalized, high-performance experiences.”
In Season 1 of the “This Is Not a Beauty Podcast” series, hosted by the actress Isabella Rossellini, Blanca Juti spoke to Veronica Yoko Plebani, a Paralympic athlete from northern Italy who competes in snowboarding, paracanoeing and paratriathlon, for which she won a silver medal at the Paris Paralympics. A bout of bacterial meningitis at 15 had left her with most of her fingers, as well as both feet, amputated and scars on her body. In the years since, she’s built a solid Paralympic career, representing people with disabilities and acting as a spokesperson for HAPTA, a motion-stabilizing device from Lancôme that enables people with limited arm mobility to apply makeup. On top of its mechanical function, says Plebani, it helps in “being seen by others, being valued by others and being on the same page as others.”
In Season 2 of the podcast will look at how this kind of connection is underscored by the role social media plays in the “Get Ready With Me” trend growing among men, and social media’s influence on the Mexican ‘quinceañera’ coming-of-age tradition as well as stand-up comedy.
Technological advancements are now enabling increasingly personalized beauty experiences for consumers around the world. This includes AI-powered tools that offer precise diagnostics, tailored recommendations, and expert guidance, alongside virtual try-ons that help consumers navigate the myriad choices available to find their ideal online fit.
How can new technologies initiate a sea change in the beauty sector? How can digital innovation help build authentic relationships, understand cultural nuances and create personalized experiences that resonate with consumers’ unique aspirations?
