Beauty is a Human story
Chapter II
Beauty: The Secrets
of a
Millennial
Fascination
From Homo Erectus to the world of augmented beauty, the quest for beauty is a universal constant. From ancestral pigments to cutting-edge cosmetic technologies, how has beauty transformed the human experience over the centuries?
Makeup and perfumes: an ancient history
As an intimate and social language, the quest for beauty transcends eras and cultures. 350,000 years ago, Neanderthal man already used powders and ornaments to adorn himself. By 10,000 BC, the Egyptians had mastered the art of skincare and the makeup for aesthetic, therapeutic, and spiritual purposes.
Born in Mesopotamia, perfumery flourished in Europe, creating a veritable luxury and refinement industry. Since the health crisis and the loss of smell (anosmia) that affected 53% of those infected with the virus, the fragrance market has experienced a resurgence.
Lipstick, a timeless icon
From the Sumerians to the Parisians of the 21st century, lipstick has transcended centuries and cultures, embodying a symbol of femininity and self-affirmation. Its commercial creation in Paris in 1884 marked a turning point in the history of cosmetics. During the Second World War, cosmetics products were rationed in the United Kingdom, except for lipstick! Winston Churchill recognized its positive impact on morale. Helena Rubinstein created the shade "Regimental Red" for the American army.
Men and beauty:
an age old story
Ancient and complex, men's relationship with beauty reflects the evolution of male grooming and social norms. The use of makeup and powders in the court of Louis XIV testifies to this long history. In the 18th century, men abandoned artifice and coquetry in favor of a more sober aesthetic. In the 20th century, a return to skincare for men and adornment began, influenced by icons like David Bowie. Today, the men's grooming market, particularly in Asia, reflects a redefinition of gender norms and a more diverse masculinity.
1884
marked a turning point in the history of beauty industry, with the first lipstick launch in Paris
When beauty rhymes with social progress
Across cultures and throughout time, beauty has played a central role in social cohesion. The bob haircut in the 1920s, the invention of Ambre Solaire sunscreen in the 1930s, long hair trends in the 1970s, the Black is Beautiful movement... beauty also symbolizes
social progress, women's emancipation, and the liberation of bodies. In the wake of the individual liberation movements of the 20th century, contemporary beauty aims to be holistic, celebrating authenticity, individuality, self-acceptance, and imperfection.
Hajeri
Omar
Hajeri
President - L'Oréal Professional Products
Hairstylists are craftsmen, artists, entrepreneurs, mentors, confidants, influencers. They connect with people, build self-confidence, and positively impact lives every day. Hairstylists are essential in society. Alongside hairstylists since 115 years, L’Oréal Professional Products Division innovates to meet all hair needs. Together, with our 3 million hairstylists partners around the world, we shape the future of professional beauty.
This is not a beauty podcast
A new podcast from L’Oréal Groupe and New York Times explores the essential role beauty plays in the human experience. Across six episodes, hear about the hidden role beauty plays in sports, technology, business, science, health and politics, interviewing individuals from around the world.
