Beauty is a Tech story
Chapter VI
Beauty Tech:
Augmented Beauty
Want tailor-made beauty? The cosmetics industry is leveraging technology for ever more personalized and immersive beauty experiences. Artificial intelligence, augmented reality, and customized beauty diagnostics are revolutionizing the sector. Welcome to the era of Beauty Tech.
Innovation: The Engine of Growth
Technology has transformed the consumer purchasing journey, multiplying possible interactions. Faced with a plethora of options, 70% of consumers feel overwhelmed and struggle to find the right beauty products. To meet this demand for personalization, cosmetics companies are investing heavily in R&D, representing more than 2% of their sales in France. There are 150 cosmetics start-ups in France, representing 1% of the ecosystem. Grouped within the Cosmetic Valley, they are developing chemical and digital innovations.
L'Oréal: A Pioneer
in Beauty Tech
For over 10 years, L'Oréal has been at the forefront of the digital revolution. With the world's richest beauty database (17,300 terabytes of data!), the group offers personalized and inclusive beauty experiences through more than 800 digital services, used 110 million times in 2024 by 33 brands in 66 countries.
+800
digital services, used +110 million times across 66 countries and 33 brands in 2024
Responsible Commitment
As the fourth largest advertiser worldwide, L'Oréal is committed to responsible consumption. The group collaborates with IMPACT+ to measure and reduce the carbon footprint of its digital activities and has established a value charter for beauty influencers. In China, L'Oréal and Alibaba launched the first digital circular economy for the beauty sector.
Inclusivity at the Heart of Innovation
L'Oréal creates inclusive, inspiring, and respectful beauty experiences, prioritizing sustainability, safety, and quality. For example, Lancôme launched Hapta, a smart makeup applicator for people with reduced mobility. And Yves Saint Laurent offers "Rouge Sur Mesure by Perso", a device that allows the creation of thousands of personalized lipstick shades. Hyper-personalized, inclusive, and responsible, thanks to a winning combination of science, technology, and creativity, L'Oréal is shaping the beauty of the future.
Dubey
Asmita
Dubey
Chief Digital & Marketing Officer L'Oréal Groupe
Our mission is to drive unparalleled consumer engagement with beauty, for our billions of prospects and consumers. Digital & Technology are further fueling beauty demand, through access to conversations, education, personalized experiences and entertainment in the beauty consumer journey. We are augmenting marketing for our 37 global brands, with both ‘math & magic’, to make a relevant place in culture.
This is not a beauty podcast
A new podcast from L’Oréal Groupe and New York Times explores the essential role beauty plays in the human experience. Across six episodes, hear about the hidden role beauty plays in sports, technology, business, science, health and politics, interviewing individuals from around the world.
