Essentiality of Beauty

Beauty is deeply connected to how we perceive ourselves and express our identities. It can be a source of self-expression, confidence and connection, reflecting the diversity of individuals, cultures and personal experiences.

Beauty rituals can be meaningful moments in everyday life. From preparing for an important event to taking time for oneself, these routines can help people feel ready, express their identity and approach meaningful moments with confidence.

Science and research contribute to the ongoing evolution of beauty by expanding knowledge, exploring new possibilities and supporting innovation. They help the beauty industry respond to changing needs and expectations.

The beauty industry has an impact that extends beyond products. It connects innovation, creativity, consumer experiences and economic activity, while reflecting the social and cultural importance of beauty around the world.

Beauty Tech brings technology and beauty together to explore new ways of understanding and experiencing beauty. It opens up possibilities for innovation and new consumer experiences as the beauty industry continues to evolve.

More Than Skin Deep explores the universal quest for beauty through the journeys of six people from different cultures: an 82-year-old Korean woman turned model, a Brazilian favela dancer, an Ivorian activist, an Italian Paralympic athlete, a French MMA fighter and an Indian choreographer. Through their unique perspectives on the body and image, the documentary explores how beauty can transcend appearance and become an intimate, universal experience. The documentary is directed by Thierry Demaizière and Alban Teurlai, produced by Falabracks and supported by L’Oréal Groupe.

Meeting The Moment explores the beauty routines and personal rituals that help athletes prepare for important moments. The first film features Noah Lyles, Jules Koundé, Persephone and La Catalina, who share insights into their preparations and the routines that help them perform at their best. The documentary highlights how beauty can be part of the preparation, confidence and mindset that athletes bring to their performance.

The partnership between L’Oréal Groupe and the Louvre explores the connections between art and beauty. Through this collaboration, visitors can discover how beauty has been represented and interpreted across different periods and artistic contexts.

The De toutes beautés! mini-series explores the connections between art and beauty. Each episode highlights a particular theme or era, offering a new perspective on the ways beauty has been represented throughout history.

By bringing together art and beauty, the collaboration invites visitors to explore how perceptions and representations of beauty have evolved over time. Through different artistic periods and themes, it highlights the enduring relationship between beauty, culture and human expression.